Sport Flanders: VIP2024
Climbing the Eiffel Tower, throwing berets, shooting hockey penalties at the Arc de Triomphe, sprinting down the Champs-Élysées, racing up the steps of Montmartre, or organizing a baguette relay—what would you do to win a trip to Paris 2024?
In preparation for the Paris 2024 Olympics, the 'Vlamingen in Parijs' (Flemings in Paris) (VIP2024) campaign has brought Olympic excitement to schools, sports clubs, and cities. Elite athletes have led various challenges to engage participants and build enthusiasm for the Games.
CONTEXT
The animations were shared through social media platforms. These French-themed sports animations featured engaging activities such as beret throwing, climbing the Eiffel Tower, penalty shootouts at the Arc de Triomphe, stair climbing in Montmartre, and a baguette relay race
RESULT
During my internship at DVLR DDB, I had the opportunity to create animations for this campaign. The goal was to add a unique French twist to various Olympic sports, presenting them in engaging animations. The goal was to inspire schools, sports clubs, etc. to participate and compete to win a trip to Paris 2024.
DVLR DDB
