ADIDAS
ADAPT
Adidas aims to be the best sports brand in the world by designing, building, and selling top-quality sports products, accompanied by exceptional service and experience, all in a sustainable manner. However, you can’t be the best sports brand in the world if you don’t provide for every type of athlete.
"Impossible is Nothing" is Adidas’ biggest brand advertising campaign and is often seen as their official slogan. 'Through sport, we have the power to change lives' - Adidas.
The five values
of Adidas are: confidence, collaboration, creativity, sustainability and
consumer-centric work.
IMPOSSIBLE
IS NOTHING
Because every athlete is different, adapt uses a responsive logo. A responsive logo takes the elements of the main logo and adapts. The logo on the products, packaging and communication will adapt to its context.
The logo represents an abstract butterfly. A butterfly symbolizes
change, transformation and growth.
RESPONSIVE
LOGO
Adidas launches a new product under a new brand: Adapt. Adapt will provide sports prosthesis for disabled athletes.
The name is inspired by term Adapted sports. Adapted sports are played by people with a disability. Other terms for the concept include parasports, adaptive sports, disability sports, and disabled sports.
ADAPT
